Welcome to
CRAZE Group
Here on our website you can find out everything about the CRAZE Group - who we are, what we do, which brands and products belong to the CRAZE Group and where you can find our products in Germany and abroad.
You will also get an insight into our history, how an idea in 2012 became an internationally successful company.
Florian N. Lipp
Global Executive Vice President (ppa.), CRAZE Group
Our brands
Toys
Cosmetics
Who is the CRAZE Group?
The CRAZE Group is passionate about developing toys and cosmetics that inspire children, parents and young adults worldwide. Our brands are among the most dynamic in the industry and focus on creativity, quality and strong licenses.
Whether our CRAZE Advent calendars, GALUPY collectible figures, INKEE bath products or BODYNESS Me Time products - our brands and products are represented worldwide. With our focus on innovation and a feel for trends, we set standards and create unforgettable play moments.
We think boldly, act quickly and hit the nerve of the times with innovation and a feel for trends. As the demand for special toys and cosmetics is constantly growing, we are looking for creative minds who want to shape the future of the industry with us.
Are you ready to become part of something big? Then the CRAZE Group is exactly the right company for you.
Strong partner in retail
You can find our products at leading retailers in Germany and abroad. Together with our partners, we bring creative game ideas, strong licenses and bestsellers directly to the shelves.
CRAZE Group DNA
Diversity
14 nations - 1 team
At the CRAZE Group, it's not where you come from, but where you want to go - regardless of origin, religion or gender. Our team language is English.
Ownership
Entrepreneur within the company
At the CRAZE Group, you can develop freely and combine your passion with your work. Here you can be an entrepreneur within the company.
Hands-on mentality
Result before effort
At the CRAZE Group, it’s not how long you take, but what you achieve. We think solution-oriented, act fast, and get to work while others are still planning.
Our awards
Since 2014, CRAZE Group products have been nominated and awarded for innovation, design and quality every year.
What defines us
Climate-neutral by 2030
The CRAZE Group aims to be climate neutral by 2030. We focus on sustainable production, renewable energies and intelligent packaging solutions. For us, sustainability is not a trend but part of our responsibility towards people and the planet.
Quality
At the CRAZE Group, we stand for tested safety, high-quality materials and well-thought-out product development. Our toys and cosmetics are child-friendly, vegan, dermatologically tested and free from harmful ingredients.
Awards
Many of our products are among the market leaders in their category in Germany. Awards and nominations such as “Best Product”, or “Nominated for TOP 10 Spielzeug” confirm our quality and innovative strength.
2012
Foundation of the CRAZE Group in the green heart of Karlsruhe
2013
CRAZE SLAP SNAP Bands conquer the market
2014
CRAZE Loops become the best-selling Loom Bands in Germany
2015
CRAZE Magic Sand becomes market leader in Germany
CRAZE Advent calendars rank third among the best-selling Advent calendars in Germany
2017
Galupy collectible figures are launched on the market
INKEE is launched on the market - Start of CRAZE Care
2018
CRAZE Magic Slime and CRAZE Magic Dough both achieve 1st place in their category in Germany
2020
CRAZE Care brings protective masks to millions of households
2021
CRAZE PRESS N' POP becomes the best-selling fidget toy in Germany
2022
Opening of the Barcelona office
2024
BODYNESS comes onto the market - Me Time for adults
2025
Opening of the office in Switzerland
