brands

Our brands

You want to know what's behind the CRAZE Group? The CRAZE Group unites strong brands in the areas of toys, cosmetics and entertainment that inspire children, parents and young adults all over the world.

Here you can find out what makes our brands and products special.

Toys

CRAZE Toys, Galupy and PASMO stand for fun, creativity and a passion for collecting. Our toys with strong licenses, innovative ideas and loving details are among the market leaders in many categories.

WE BRING TOYS TO LIFE.

Founded in Karlsruhe in 2012, CRAZE is now one of the fastest-growing toy brands in the German-speaking market. Our products inspire children and parents worldwide and bring a smile to their faces every day.

With exceptional design, a strong brand essence and great attention to detail, we have our finger on the pulse of the times. With bestsellers such as Magic Sand and CRAZE Loops, we are among the market leaders in several toy categories in Germany. Many of our products have been nominated and won awards.

Today, CRAZE is one of the best-distributed brands on the German toy market.

to the CRAZE Shop

The popular GALUPY collectible figures inspire with loving details, high-quality materials and a unique look. Whether to play with, comfort, swap or simply to love - GALUPY makes children's eyes light up.

GALUPY is a successful licensed brand that inspires children all over the world with strong stories, lovingly designed characters and a clear message: friendship, solidarity and the strength to be yourself.

Whether in the meadow, underwater or high up on the rainbows, GALUPY takes you to three unique worlds full of magic and collecting fun.

to the Galupy Shop

PASMO is the young game company for everyone who loves to laugh, solve riddles, and get to know their friends a little better. Whether it’s a game night, birthday, house party, or bachelor party – PASMO has the perfect game for every occasion.

With “In best company” it's honest and entertaining. Our “Stadt Land” editions take the classic game to a whole new level. And if you like thrills, you can become an investigator yourself with “Unsolved Crime”. There are also many other games that surprise, challenge and are great fun.

Many also work wonderfully with a drink in hand and are guaranteed to get people talking.

PASMO is for everyone who wants more than classic board games. Fun, excitement and surprises await you!

to the PASMO Shop

Cosmetics

With INKEE for children and BODYNESS for young adults, everyday skincare routines become feel-good moments. Our cosmetics are colorful, fragrant, vegan, free of microplastics, skin-friendly and much more.

INKEE was launched in 2017 with a clear mission: to turn bath time into a fun adventure for children. With bright colors, creative shapes and great scents, INKEE turns the bath into a playground. At the same time, it provides gentle care with plant-based oils and makes children and parents feel good.

All products are dermatologically tested, tested by TÜV Rheinland and rated “EXCELLENT” by Dermatest. INKEE is free from microplastics, paraffin and gluten and is 100% vegan.

to the INKEE Shop

OH YES! IT´S ME TIME!

BODYNESS is the new lifestyle brand on the bath additives shelf – young, urban, diverse and absolutely in tune with the times. Developed for Generation Y and Millennials, BODYNESS stands for self-care with style and attitude.

Whether it's fizzy bath bombs, nourishing salts or fragrant sprinkles, BODYNESS transforms your bathroom into a wellness oasis. With a focus on high-quality ingredients and sustainable formulas, we deliberately avoid microplastics, paraffins, SLS and gluten. All products are vegan and dermatologically tested.

Treat yourself to some chill me time with BODYNESS!

to the BODYNESS Shop

CRAZE Entertainment is also part of the CRAZE Group. We use magazines, apps and digital content to expand our brand worlds beyond the product.

One example of this is the Galupy magazine: every six weeks, children experience new adventures from the world of Galupia ‒ with exciting comics, colorful posters, puzzles, recipes and an original Galupy figure to collect. The magazine is available in newsagents and brings the magic of Galupys directly to your home.

Licenses

CRAZE Group is a license partner of many well-known brands such as Paw Patrol, Peppa Pig, SpongeBob, Bibi and Tina and many more.

These collaborations enable us to develop products that take children on imaginative adventures with their favorite characters. Whether bathing, crafting or playing, our licensed products combine familiar characters with extraordinary experiences.

Together with our partners, we focus on strong concepts, surprising product ideas and eye-catching campaigns. This results in playworlds that inspire, connect and create real highlights in everyday life.